Keith L. Craig is a decorated combat Veteran, Entertainment Executive, Philanthropist and Author. Transcending his childhood dreams, he has amassed unimaginable success in the Armed Forces, European Football League, Entertainment Industry, and now as an International Bestselling Author.
Mr. Craig is an award winning entertainment executive currently 2021, working in Burbank, California, at Walt Disney Studios managing Central Division theatrical sales and distribution for Walt Disney Studios Motion Pictures in 20 theatrical demographic market areas, and is part of the team who worked on the execution of the distribution strategy for all titles including Marvel, Lucasfilms, Pixar, etc. It was that overall strategy that led Disney to an industry domestic record of $3.7billion in 2019, propelled by Avengers: Endgame ($858.3M), The Lion King ($543.6M), Star Wars: The Rise of Skywalker ($515.2M) among many other franchise titles, as well as setting previous $3 billion annual domestic B.O. records two previous times including 2018. Craig's theatrical distribution career at Disney also includes him booking the Oscar-winning movie COCO, as well as Black Panther who was nominated for seven Academy Awards winning three.
Many years ago, prior to his glamorous studio appointment and accolades, a warrior and leader was awakened. Mr. Craig is a Veteran Sergeant Major of the United States Army, having served 32 years and obtained 51 awards and decorations. His time in service took him around the world where he served in six combat campaigns, conducted humanitarian and natural disaster operations, and oversaw the creation of senior enlisted training programs. During his term of service he was also a professional football player whose career spanned over a decade and yielded him six division championships.
A visionary and proponent for community development, Mr. Craig is the founder of Formation Entertainment Group, a firm dedicated to connecting, supporting and facilitating introductory talent from diverse and underrepresented communities in their entertainment careers. He has also extended his business interest and acumen to franchisement and is a member of Granville Investor Group, which owns and operates five fine dining restaurants in Los Angeles.
In addition to his primary duties at Disney, Mr. Craig is president of the company's diversity resource group Salute, charged with supporting military veterans employed by the studio, helping them integrate, strengthen and grow their careers and provide a sense of community within the organization.
Continually operating in a spirit of humility, Mr. Craig attributes his attainment of position, honors, to hard work, having respect for authority and taking personal accountability. He is intentional in motivating others to be their best selves, and has written a book to ignite passion in them and propel their aspirations into fruition. Serving to Lead, is available on Amazon.
Mr. Craig resides in Los Angeles, CA., with his family where he is developing multiple projects, including his virtual book signing and inspirational speaking tour.
Nikissia Craig grew up in a military family and spent most of her childhood living overseas and in the southeast. She was inspired by the experiences of meeting and connecting with people from various backgrounds and cultures during her childhood. This turned into a passion for people that grew into a desire to help others. She has an undergraduate degree from the University of North Carolina at Chapel Hill in Journalism and a graduate degree in Clinical Social Work from Norfolk State University.
She completed clinical internships at Virginia Beach Psychiatric Center and the Virginia Beach Department of Human Services in the Mental Health Substance Abuse Department. For years she provided community-based mental health services throughout Hampton Roads. She also served women and children at Samaritan House and For Kids, Inc shelters. She has worked in various roles with UMFS in the areas of adoption and foster care and assisted with piloting an adoption program, Extreme Recruitment, throughout Eastern Virginia. She enjoys using her specialties as a Certified Clinical Trauma Professional and Adoption Competent Therapist to work with survivors of past painful experiences and families hoping to increase their connections with each other.
As the founder and CEO of Whole Journey, She has always hoped that the work that she does would be impactful on an individual, family, and societal level. It is especially important to her to serve women, children, and those that identify as minorities within their daily worlds, because representation matters. She learned from her first career in journalism that she truly loved to help tell the stories of others. It brought about more understanding and compassion for the trials that people encounter and inspiration for change. Now, as a licensed clinical social worker, she is passionate about helping shape the stories of others into the visions we have for our lives, families, and communities.
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